The buying power of the African-American consumer could determine the future of your business or its collapse.

You already know this because you’re a trailblazer with bold ambition. You stay on top of market changes and growth possibilities. It’s what created your success in the first place.

But now you want your share of this enormous market segment representing a whopping $1.4 trillion. However, African-American consumer behavior befuddles, baffles, and bemuses you. You have tried to win this market to no avail.

Try as you might, you have yet to figure out the correct formula that connects to this market.

Quick question. Have you ever had that nagging feeling, like something’s off, but you can’t pinpoint what it is? Like a missing puzzle piece, you can’t find?

It’s unsettling.

That was me at the tender age of five.

Growing up in the segregated South in the 1960s, I felt the discord.

The rules? They didn’t add up.

The culture? Established, yet flawed.

As a visionary leader keen on optimizing your relationship with African-American consumers, perhaps you’re experiencing a similar unease.

Something is amiss, and you’re not able to put your finger on it. But you sense it, right?

You might be asking yourself, “What am I missing? Why is my business not connecting with this lucrative market?”

The answer is more straightforward than you think.

It would help if you had an insider. You want someone who understands black consumer behavior from the inside out, who doesn’t merely observe or study this dynamic culture from afar or as a visitor.

It would be advantageous if you had someone who lives, breathes, and is a part of that community. Their insight could provide a boundary-breaking dominance to your bottom line.

Image the invaluable perspective on the culture, history,
and daily life in this market that they would bring.

That’s where I come in.

Who Am I?

Hello, I’m Kamau Kenyatta.

Kamau Kenyatta Cultural Connection Coach Author-Speaker-Professor

Believe it or not, I’m the guy university presidents, provosts, and deans turn to for coaching in performance, relationships, and well-being. In a nutshell, I help them find their way home by achieving their most cherished desires.
They do that using my proprietary Yellow Brick Road Method.

FYI, I’m also a professor, author, and speaker. But for our purposes here,
I’m your key to unlocking the door to attracting and retaining more students to your school. 

The Difference in Connecting with Students.

For over two decades, I’ve been immersed in African-American studies as a college professor at several major East Coast universities. Those were not just my jobs—they were and still are my passion.

During this time, I’ve gained invaluable insights into the workings of my community—its rich culture, history, and enduring traditions.

However, my understanding goes beyond textbooks and classrooms.

You see, as an African-American, I’ve lived the life of a black man in America—a son, a brother, a father, a grandfather, and a consumer. I know the pulse of my community because it’s my heartbeat, too.

But I don’t say this to boast. Instead, I say it to assert that my unique blend of academic prowess and personal experience makes me a trusted authority in this field.

Do I know it all? Not by a long shot. But what I do know could make a difference to your connection to black consumers and your bottom line.

So, what can I do for you?

If you’re ready, I can change your life. No exaggeration. No bragging. Fact.

My coaching comes with an unheard-of guarantee in the marketplace.

Number 1. I don’t work with you if I can’t help you change your life.
Number 2. I only work with those whose lives I can change.
Number 3. If I work with you and you don’t achieve your desired results (and you put in the work), I’ll give you your money back. Period.

I understand the frustration college leaders face when trying to attract and connect with students or potential students. More importantly, I can pinpoint why some universities fail to attract students and what they should do to attract and retain more students.

That’s where my expertise as a
Cultural Connection Coach comes into play.

“You must unlearn what you have learned.” Those wise words spoken by Yoda from Star Wars sum up the journey you will embark on with me as your coach.

Most people never get to relearn what they have learned. They go through life working on autopilot.

All of my clients must first install a new mental operating system. It’s not software for a computer but for their mind, soul, and being.

Then, together, we’ll work on your perceptions about the existing landscape of college enrollment and what it takes to attract and retain students in a world that has changed and will see more changes in the coming years.  

Are you ready to face this challenge head-on?

Schedule a short no-obligation discovery call with me now and explore whether this will be a good fit for us.